My bags may not be packed yet, but at least I’m thinking about what I’ll be bringing to San Antonio when I attend NECC next week. I’m also thinking about where I’ll go, what I’ll do, and who I want to see when I’m there. Undoubtedly, I will be spending a lot of time talking to vendors as I stroll the show floor; I would estimate that in each of my other visits to NECC I’ve probably spent about 5-8 hours walking through the exhibit hall.
So I appreciate all too well Ryan Bretag’s warnings about getting swept up in the buzzwords and glitz when you walk through those convention hall doors. Bretag has chosen not to attend this year, apparently fed up with not only the salespeople but the pundits and attendees mindlessly spouting “web 2.0″ and the like. Maybe a little extreme, but I think he’s right in encouraging those of us who do attend to be critical. Thinking about his post, I would suggest keeping in mind the following when dealing with those sweet-talking reps:
They want your district’s money and while they might not lie to get it, they will certainly bend the truth. Go up to a software vendor whose literature describes their product as geared towards K-6 and tell them you teach eighth grade. Sit back and enjoy the show…
As you talk to them, ask yourself if this person really knows their product. And then ask yourself if they really understand education. Have they ever worked in a school? Did they use technology in the classroom? How long ago was that?
One of my favorite questions when talking to vendors is, “There are about 20 different brands of whoozy-whatzits on the market. What differentiates yours from the rest?” Another gem: “What do people dislike the most about this product and what is your company doing to address those issues?”
As you discuss that wonderful piece of hardware/software/web site/etc., expand your consideration to include things like the availability of support, training, and user communities. What is the roadmap for the future development of this product?
There are always other attendees standing around the booth while you’re getting a demo. Talk to them about what you’re seeing. Learn from them and be frank in sharing your reactions and let the sales team overhear and react.
The absolute bottom line: how will this help students in my class/school/district to learn? So easy to lose sight of with that shiny gizmo in your hands and Mr. Salesperson whispering sweet nothings in your ear – but so crucial!
I think it’s helpful to think ahead of time about what you want to see. In my case, I’m going to be looking at document cameras, web-based keyboarding software, and possibly anti-spam solutions. Going in with a shopping list prevents you from getting distracted and allows you to minimize time on the floor and maximize time spent with colleagues in and out of sessions talking about learning. After all, that’s what we’re going there for, isn’t it?
Image: Chestnuts for Sale by The Beardster (Creative Commons)